The Citi Custom Cash Card

Automatically cash back in your highest eligible spending category each billing cycle with the Citi Custom Cash Card.

CREDIT CARD

Citi Custom Cash

High cash back rate travel protection

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Are you looking for a credit card that optimizes your cash back rewards based on your spending habits? Imagine a card that automatically adjusts its cash back categories to give you the most rewards in your highest spending category each month.

This innovative credit card is designed to simplify earning rewards by focusing on where you spend the most. With no category activation required and a straightforward cash back structure, this card makes it easy to earn rewards on your everyday purchases.

Unlock the potential to maximize your cash back with this intuitive credit card.

Pros and Cons

Pros:

• Earns cash back automatically in your highest spending category each billing cycle.
• No need to activate or choose bonus categories; cash back is applied automatically.
• Offers a straightforward cash back earning system, making it easy to understand and use.
• 0% introductory APR period on purchases and balance transfers.
• No Annual Fee.

Cons:

• Charges fees for transactions made outside the U.S..
• Requires a good to excellent credit score for approval.

For whom was  this Card made for?

This card is ideal for individuals who want a straightforward and automatic way to earn cash back rewards on their everyday spending without the hassle of activating or choosing bonus categories each quarter.

It suits those who have consistent spending patterns and prefer a credit card with a simple cash back structure that adjusts to their highest spending category automatically. Additionally, this card is suitable for responsible credit users with good to excellent credit scores who value earning rewards without the complexity of managing rotating bonus categories.

Why do we like this card?

We like this card for several reasons. Firstly, it offers an innovative approach to cash back rewards by automatically adjusting to maximize rewards in your highest spending category each month, optimizing your earning potential.

The card’s simplicity and ease of use make it appealing for those who prefer a straightforward cash back structure without the need to activate or track bonus categories. Additionally, if you appreciate a credit card with no annual fee and the potential for a 0% introductory APR on purchases and balance transfers, this card offers value and cost savings.

Overall, if you’re seeking a hassle-free way to earn cash back rewards on your regular purchases and prefer a card with straightforward benefits, this card could be a great fit for your financial needs and lifestyle.